The ATP has joined forces with Tennis Channel to bring expanded coverage and in-depth storytelling to the Challenger Tour. This agreement includes 35 Challenger Showcase events, all of which will receive enhanced production and be broadcast in major markets, including Austria, France, Germany, India, the Netherlands, Spain, Switzerland, the UK, and the USA.
“This initiative aims to elevate the profile of rising tennis talent, offering fans exclusive insights into the next generation of elite players,” the ATP stated.
Behind the Scenes: Exclusive Content and Financial Growth
In addition to live event broadcasts, Tennis Channel will produce original content featuring Challenger Tour players, providing an inside look at their journeys, challenges, and breakthroughs.
This partnership comes amid growing investment in the Challenger circuit. Earlier this year, the ATP raised prize money to $28.5 million for the 2025 season, marking a $6.2 million increase from 2024 and an impressive 135% surge since 2022.
Read the full ATP announcement here