Serena Williams has become one of the richest women in the United States over the course of her amazing career. Not only thanks to her successes on the court, but also thanks to the investments and collaborations with her sponsors.
She has also become a television personality, to the point that this year she appeared in two Super Bowl commercials, for Michelob Ultra and Tonal. In the Forbes ranking of Americaās richest self-made women, Serena is in exactly 90th place, with an estimated net worth of $ 260 million. Maria Sharapova is the only other athlete present in the standings.
It is no coincidence that Serena Williams’ marketing success paved the way for a new generation of athletes. Among others there is also her colleague Naomi Osaka, who was ranked 19th in the ranking of the highest paid athletes this year with 59.2 million dollars, of which 58 off the field: a record for a woman athlete.
Serena Williams is one of the richest women in the USA
Serena’s attention is mainly focused on investments, primarily with her Serena Ventures. The company, formally born in 2019 and which invests mostly in startups, has already invested in more than 60 companies and announced in March that it had raised an initial fund of 111 million dollars. Serena herself, in her message to Vogue, said that 78% of the companies in her portfolio were founded by women and people of color.
She is on the board of directors of Momentive, which started SurveyMonkey, and in the company Nft Sorare. Her first children’s book will be out next month. Meanwhile, Serena is expanding her sporting interests by investing in the Nwsl Angel City expansion club in 2020, after buying a small stake in the NFL’s Miami Dolphins in 2009.
Serena Williams, winner of 23 Grand Slam singles tournaments, made no secret of her frustration at not being able to fulfill her dream: to be the greatest tennis player of all time, breaking Margaret Court’s record of 24 titles. But she can still be proud of the fact that she has managed to change the economic fortunes of female athletes in this sport.